1. Who We Are

ALSK ("Althea Sky", "we", "us", or "our") is a venture branding studio trading as a UK sole trader, operated by Hannah del Herrera.

We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website or interact with us.

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we are the data controller of your personal information.

Contact: hello@thisisalsk.com

2. What Personal Data We Collect

2.1 Information you give us

When you contact us, enquire about services, or sign up to receive communications, we may collect:

• Your name and email address

• Your business name and role

• Information about your project or requirements

• Any other information you choose to share with us

2.2 Information collected automatically

When you visit our website, we may automatically collect certain technical data, including:

• Your IP address and browser type

• Pages visited and time spent on the site

• Referring URLs (how you found us)

• Device and operating system information

This information is collected via cookies and similar technologies. See Section 7 (Cookies) for more detail.

2.3 Information from third parties

We may receive information about you from third-party platforms such as LinkedIn or other social media, where you have chosen to interact with our content or contact us via those channels.

3. How We Use Your Personal Data

We use your personal data for the following purposes:

• To respond to your enquiries and communicate with you about our services

• To provide branding services, education products, or retainers you have engaged us for

• To send you marketing communications where you have given your consent or we have a legitimate interest in doing so

• To improve and maintain our website

• To comply with our legal obligations

4. Our Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases to process your personal data:

• Contract: where processing is necessary to provide services you have requested or to take steps at your request before entering a contract

• Legitimate interests: where we have a legitimate business interest, such as responding to enquiries, improving our website, or sending relevant marketing communications — provided this does not override your rights

• Consent: where you have explicitly opted in to receive marketing emails or newsletters

• Legal obligation: where we are required to process your data to comply with the law

5. Marketing Communications

Where you have opted in to receive marketing from us, we may send you updates, insights, or information about our services. You can withdraw your consent and unsubscribe at any time by:

• Clicking the unsubscribe link in any email we send you

• Contacting us directly at hello@thisisalsk.com

Withdrawing consent does not affect the lawfulness of any processing carried out before you withdrew consent.

6. Who We Share Your Data With

We do not sell your personal data. We may share it with:

• Service providers who support our business operations (e.g. email marketing platforms, website hosting providers, payment processors) — only to the extent necessary and under appropriate data processing agreements

• Professional advisers such as accountants or lawyers, where required

• Law enforcement or regulatory bodies, where we are legally required to do so

Where we use third-party tools (such as email marketing platforms like Kit/ConvertKit), those providers operate their own privacy policies and we encourage you to review them.

7. Limitation of Liability

To the fullest extent permitted by applicable law, ALSK will not be liable to you for any indirect, incidental, special, or consequential losses arising from your use of this Website or reliance on any content within it.

Nothing in these Terms limits our liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under English law.

8. Cookies

Our website uses cookies — small text files stored on your device — to help us understand how visitors use the site and to improve your experience.

Types of cookies we may use:

• Essential cookies: necessary for the website to function correctly

• Analytics cookies: help us understand how visitors interact with the site (e.g. via tools like Google Analytics or Framer Analytics)

• Preference cookies: remember your settings and preferences

You can control and manage cookies via your browser settings. Please note that disabling certain cookies may affect website functionality.

Where required by law, we will obtain your consent before placing non-essential cookies.

9. How Long We Keep Your Data

We retain your personal data only for as long as is necessary for the purposes set out in this policy, or as required by law. Specifically:

• Enquiry and contact data: up to 2 years from last contact, unless we enter into a working relationship

• Client data: for the duration of our working relationship and up to 6 years thereafter (in line with UK legal and tax requirements)

• Marketing data: until you withdraw consent or unsubscribe

When data is no longer needed, we will securely delete or anonymise it.

10. International Data Transfers

Some of the third-party tools we use may store or process data outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as UK adequacy decisions or Standard Contractual Clauses, in accordance with UK GDPR requirements.

11. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access: to request a copy of the personal data we hold about you

• Right to rectification: to ask us to correct inaccurate or incomplete data

• Right to erasure: to ask us to delete your data in certain circumstances

• Right to restrict processing: to ask us to limit how we use your data

• Right to data portability: to receive your data in a structured, commonly used format

• Right to object: to object to our processing of your data based on legitimate interests or for direct marketing

• Rights related to automated decision-making: we do not use automated decision-making or profiling

To exercise any of these rights, please contact us at hello@thisisalsk.com. We will respond within one month.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

12. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no data transmission over the internet is entirely secure, and we cannot guarantee absolute security.

If you have reason to believe your data has been compromised, please contact us immediately at hello@thisisalsk.com

12. Third-Party Links

Our website may contain links to third-party websites. This Privacy Policy does not apply to those sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policy of any site you visit.

13. Children's Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.

14. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page will reflect the most recent update. We encourage you to review this policy periodically. Where changes are material, we will take steps to inform you.

15. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

ALSK

hello@thisisalsk.com
thisisalsk.com